Saturday, July 23, 2011

Switch into spring with the new Inspiron R series from Dell

Switch into spring with the new Inspiron R series from Dell

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New Inspiron R line expands Dell’s leading-edge portfolio of products with 2nd Generation Intel Core processors

Inspiron R is fun, stylish and fast featuring the latest technology, a superior entertainment experience, impressive battery life and a new interchangeable lid option

Just pop.click.switch: New SWITCH by Design Studio lids allow for a new look at any moment

The new Inspiron R series joins Dell’s expansive collection of laptops and desktops equipped with the latest Intel processors and are fun, stylish and lightning quick. Available at Incredible Connection, the new Inspiron R 15- and 17-inch laptops deliver incredible mobile entertainment, high-definition displays and outstanding battery life, but that’s just the beginning.

The perfect combination of brains and beauty – the latest addition to the Inspiron family also introduces an innovative new design twist: new SWITCH by Design Studio interchangeable lids that switch the look of Inspiron R laptops with just a pop and a click. The SWITCH by Design Studio collection includes 23 new eye-popping lids sporting vibrant colours and unique designs. Start the day with a Peacock Blue lid, and switch it out for a design-inspired look at night. SWITCH by Design Studio will be available with select lids at launch, with more options introduced in the coming weeks.

But the Inspiron R shouldn’t be judged by its cover(s) alone. Packing the latest 2nd generation Intel Core technology, the Inspiron R laptops benefit from sleek form factors, up to 13 hours of battery life with the optional 9-cell battery like Dell Inspiron 1300 Battery, Dell Inspiron 1420 Battery, Dell Inspiron 1440 Battery, Dell Inspiron 1501 Battery, Dell Inspiron 1520 Battery, Dell Inspiron 1521 Battery, Dell Inspiron 1525 Battery, Dell Inspiron 1526 Battery, Dell Inspiron 1720 Battery, Dell Inspiron 1721 Battery, Dell Inspiron 1750 Battery, Dell Inspiron 2500 Battery and incorporate the latest USB 3.0 technology to make transferring photos, videos, music and other graphics-rich files faster than ever.

Performance? Check! What about the lids? Curated collections carefully selected from Dell Design Studio are coming soon. The contemporary art and graphic designs available from SWITCH by Design Studio and will offer exclusive selections from outstanding independent artists, designers and partners including OPI and Threadless and (PRODUCT), where a portion of proceeds go to The Global Fund to help fight AIDS in Africa.

“Our Inspiron R models equipped with 2nd gen Intel Core processors deliver the ultimate in entertainment and mobility and because customers value both performance and style, the eye-catching lids are designed to suit your mood or style at any given moment,” said Gavin Slevin, Dell South Africa and developing countries retail manager. “With the Inspiron-R series, we’re living up to our heritage of delivering the performance you need to do more, and with SWITCH by Design Studio, you can look good while doing it,” Slevin added.

Inspiron R: The Dell Difference

With a range of entertainment, storage, productivity and show-stopping design options available on the Inspiron R, Dell makes it easy for people to go online and choose the perfect Inspiron R laptop with confidence, knowing it will be a smart investment that will deliver the ideal technology-by-design for them.

Inspiron R: Key Features

2nd generation Intel Core i3, i5 and i7 processor options and up to 8GB of memory

Weight starting at 2.65kg for the Inspiron 15R

6-cell battery included with 9-cell battery options

SRS Premium Audio and high-definition video performance

Intel Wireless Display technology for wireless projection of full 1080p video and 5.1 surround sound to your home theatre for a breath-taking movie-viewing experience

Support for Blu-ray 3D movie playback when equipped with the optional Blu-ray drive and connected to your 3D TV (HDMI 1.4 required)

Integrated Dell Stage software, providing one-click access to photos, music, videos, social-networking sites, e-books and more

HD capable webcam

Chiclet-style keyboard

Genuine Windows 7 Home Premium or Basic

Optional SWITCH by Design Studio lids featuring the new India Collection and designs from OPI, Threadless.com, (PRODUCT) and various artists

Pricing and Availability

The Inspiron R models is locally available, with pricing starting at R6499.95, with the Switch by Design studio lids starting at R299.95.

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